The information we collect depends on how you interact with Guild Row and which Services you use.

A. Information You Provide to Us

We may collect information that you provide directly to Guild Row, including:

Name; Email address; Telephone number; Mailing or billing address; Date of birth or age information where appropriate; Account login and profile information; Profile photograph; Membership information and preferences; Information submitted in connection with membership applications or account creation; Reservations and booking information; Event registrations and ticket purchases; Food, beverage, merchandise, and other purchase information; Payment and billing information; Communications with Guild Row; Information submitted through App messaging, community features, surveys, forms, or feedback; Information concerning Guests or other persons that you provide to us; and Other information you choose to provide.

B. Membership and Activity Information

When you use Guild Row as a Member, Guest, event attendee, customer, or visitor, we may collect information concerning your interactions with Guild Row, including:

Membership status and history; Check-ins and visits; Reservations; Room and private-event inquiries or bookings; Program and event attendance; Purchases and transaction history; Membership benefits or privileges used; Communications preferences; and Other activity associated with your Guild Row account or use of the Services.

C. Information Collected Automatically

When you use the App, visit our website, or interact with certain digital communications, Guild Row and its service providers may automatically collect information such as:

IP address; Browser type; Device type and operating system; Device or advertising identifiers; App and website usage information; Pages, screens, or features viewed; Referring and exit pages; Dates and times of access; Interactions with emails, advertisements, or digital content; Approximate location derived from an IP address or device; and Cookies, pixels, mobile identifiers, and similar technologies. The specific information collected may depend on your device settings, browser settings, cookie preferences, and the features you use.

D. Information We Receive from Third Parties

We may receive personal information from service providers and other third parties in connection with the Services, including payment processors, reservation and event platforms, ticketing providers, communications providers, analytics and advertising services, and other partners. This may include contact information, transaction and payment status, reservation or registration information, event participation, and information concerning your interactions with Guild Row or its Services.

Guild Row may use personal information to:

Create and administer accounts and memberships; Provide and manage Guild Row membership benefits and services; Authenticate users and facilitate App access; Process payments and transactions; Manage reservations, room bookings, and private events; Administer programming, ticketing, and events; Communicate with Members, Guests, customers, and event attendees; Provide transactional and administrative communications; Send marketing and promotional communications where permitted by law; Provide SMS/text and push notifications where authorized; Operate App messaging, member directories, and community features; Personalize your experience and provide relevant programming, events, services, and offers; Understand how the App, website, programs, and Guild Row facilities are used; Measure the effectiveness of marketing and advertising; Improve Guild Row's services, programming, operations, website, and App; Detect and prevent fraud, misuse, security incidents, and unlawful activity; Enforce Guild Row's Terms & Conditions, Member Handbook, and other policies; Protect the rights, property, safety, and security of Guild Row, its Members, Guests, employees, partners, and others; Comply with legal, regulatory, tax, accounting, and reporting obligations; and Carry out other purposes disclosed to you when information is collected. Guild Row may also use aggregated or de-identified information for operational, analytical, planning, research, and business purposes.

Guild Row's App and customer relationship management platform are powered by Peoplevine. Peoplevine may process information on Guild Row's behalf in connection with account administration, membership management, profiles, communications, reservations, purchases, event activity, and other App and CRM functions. Information you submit through the App may therefore be stored or processed through Peoplevine's systems. Peoplevine may also collect technical information associated with use of its technology, such as IP addresses, browser or device information, login information, cookies, usage information, and related technical data. Peoplevine's own processing of information is also subject to its applicable privacy terms and contractual obligations with Guild Row.

Guild Row uses third-party payment providers, including Stripe and Toast, to process certain payments and transactions. When you make a payment, your payment information may be provided directly to the applicable payment processor. Depending upon the transaction, this may include payment-card information, billing information, contact information, transaction amount, items or services purchased, and related transaction information. Guild Row does not necessarily receive or store your complete payment-card number or payment-card security code. Payment providers may process information both to provide payment services to Guild Row and for purposes permitted under their own terms and privacy policies, including fraud prevention, security, regulatory compliance, transaction administration, and improvement of their services.

Guild Row uses Tripleseat to manage certain private-event inquiries, reservations, room bookings, event planning, and related communications. When you inquire about or book an event or space, information such as your name, email address, telephone number, event information, booking details, communications, and other information you provide may be processed through Tripleseat. Information processed through Tripleseat may be subject to both this Privacy Policy and Tripleseat's applicable privacy practices.

Guild Row may offer event registration and ticketing through:

The Guild Row App powered by Peoplevine; Partiful; Eventbrite; and other ticketing or event platforms identified at the time of registration. When you register for or purchase admission to an event through a third-party platform, that provider may collect your name, contact information, RSVP status, payment information, event activity, and other information necessary to administer the event or transaction. Guild Row may receive information from these providers concerning registrations, attendees, transactions, and event participation. Third-party ticketing platforms may also process information for their own purposes in accordance with their respective privacy policies.

Guild Row uses service providers to facilitate communications, including Mailchimp for certain email communications and Twilio for certain SMS/text communications. Peoplevine and other providers may also facilitate App, email, SMS, or push communications. If you provide a mobile telephone number and consent to receive text messages where required, Guild Row and its communications providers may process your telephone number, messaging preferences, message content, delivery information, and related communications data. Message and data rates may apply. You may opt out of marketing text messages by following the instructions included in the message, including replying STOP where applicable. You may unsubscribe from marketing emails using the unsubscribe link contained in those communications. Opting out of marketing communications does not prevent Guild Row from sending transactional, membership, reservation, safety, account, or other non-marketing communications where permitted by law. Push notifications may generally be controlled through your device or App settings.

Guild Row's website is hosted through Squarespace. Guild Row and its service providers use cookies, pixels, tags, device identifiers, and similar technologies to operate the website and App, remember preferences, understand usage, measure performance, and support marketing and advertising.

Guild Row uses services that may include: Squarespace analytics and website technologies; Google Analytics; Google Ads; Instagram and related Meta advertising services; and Other analytics and advertising technologies used from time to time. These technologies may collect or receive information about your browser, device, IP address, website activity, interactions with advertisements, referring websites, and other online activity. Advertising and analytics providers may use cookies, pixels, device identifiers, and similar technologies to measure advertising effectiveness, understand audiences, and provide or measure advertisements. Where available, you may manage cookies through Guild Row's website cookie controls and through your browser or device settings. You may also have choices available directly through the applicable advertising or analytics provider. Disabling certain technologies may affect the functionality of portions of the website or Services.

The App may include Member profiles, directories, messaging, community boards, comments, photographs, and other social or community features. Information you choose to include in a profile or make available through community features may be visible to other App users or Members depending on the feature and your applicable settings. You should use care when deciding what information to make available to other users. Guild Row may access, preserve, moderate, restrict, or disclose User Content as described in the Guild Row Terms & Conditions and as reasonably necessary to operate the Services, enforce Guild Row policies, address complaints or safety concerns, or comply with applicable law.

Guild Row may disclose personal information in the following circumstances. Service Providers.

We may provide information to companies that perform services for Guild Row, including providers of: App and CRM technology; Website hosting; Payment processing; Point-of-Sale services; Reservations and event management; Ticketing; Email and SMS communications; Analytics; Advertising and marketing; Cloud hosting and data storage; IT and security services; and Professional, administrative, and operational services.

A. Service Providers.

These providers may process information as necessary to perform services for Guild Row and may have additional rights or obligations under their own terms and applicable law.

B. At Your Discretion.

At your direction, we may disclose information when you request or authorize us to do so, including when you register for an event, interact with a third-party service, or choose to make information visible to other users.

C. Partners & Collaborators.

Where appropriate, we may disclose information to instructors, event producers, hospitality partners, collaborators, or other organizations involved in providing a program, event, reservation, or service that you request.

D. Legal, Safety, and Security Purposes.

We may disclose information when we reasonably believe disclosure is necessary to: Comply with applicable law, regulation, subpoena, court order, or legal process; Respond to lawful requests from government authorities; Investigate fraud, unlawful activity, security incidents, or violations of Guild Row policies; Protect the rights or property of Guild Row or others; or Protect the health, safety, or security of Members, Guests, employees, service providers, or the public.

E. Business Transactions.

Information may be disclosed or transferred as part of a merger, financing, acquisition, sale of assets, restructuring, bankruptcy, or similar business transaction involving Guild Row.

Guild Row does not sell personal information to third parties in exchange for money. We use advertising and analytics technologies, including Google and Meta services. Certain privacy laws may define some disclosures of online identifiers or activity to advertising partners as a “sale,” “sharing,” or use for “targeted advertising,” even where no money is exchanged. Where required by applicable law, Guild Row will provide mechanisms to exercise applicable opt-out rights relating to such activities.

The Guild Row App, website, communications, and services integrate with or link to services operated by third parties. These may include Peoplevine, Stripe, Toast, Squarespace, Google, Meta/Instagram, Mailchimp, Twilio, Tripleseat, Partiful, Eventbrite, and other providers. This Privacy Policy describes Guild Row's practices. It does not replace the privacy policies of third parties when those companies collect or process information for their own purposes. We encourage you to review the privacy policies and privacy settings of third-party services you choose to use.

Guild Row retains personal information for as long as reasonably necessary to provide the Services, administer memberships and transactions, maintain appropriate business and financial records, resolve disputes, enforce agreements, protect Guild Row and its community, and comply with applicable legal obligations. Retention periods vary depending on the nature of the information, the purpose for which it was collected, contractual requirements, operational needs, and applicable law. Information processed by third-party providers may also be retained in accordance with those providers' applicable retention practices. Guild Row may retain aggregated or de-identified information that no longer reasonably identifies an individual.

Guild Row uses reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. Guild Row also relies on service providers to maintain security measures appropriate to the services they provide. No electronic system, internet transmission, wireless network, or method of data storage can be guaranteed to be completely secure. Accordingly, Guild Row cannot guarantee the absolute security of information. You are responsible for maintaining the confidentiality of your App login credentials and should promptly notify Guild Row if you believe your account has been compromised.

Depending on where you reside and applicable law, you may have rights concerning personal information held by Guild Row, which may include rights to:

Request access to certain personal information; Request correction of inaccurate personal information; Request deletion of certain personal information; Obtain information about how personal information is collected, used, or disclosed; Opt out of certain marketing communications; Opt out of certain uses of personal information for targeted advertising or activities legally defined as sale or sharing; and Appeal or otherwise exercise additional rights provided by applicable law. The rights available to you, and any exceptions to those rights, depend on applicable law. Nothing in this Privacy Policy is intended to create rights beyond those required by applicable law. Guild Row may need to verify your identity before fulfilling certain requests. Some information may be retained where necessary to complete transactions, maintain records, prevent fraud, enforce agreements, comply with legal obligations, or for other purposes permitted by law. Requests concerning information controlled by Guild Row may be submitted using the contact information below. Where information is controlled independently by a third-party provider, you may also need to submit a request directly to that provider. Guild Row will not unlawfully discriminate against an individual for exercising an applicable privacy right.

Guild Row's App and digital membership services are not directed to children under 13, and Guild Row does not knowingly collect personal information online directly from children under 13 without appropriate authorization. Guild Row may host all-age programs or events and may permit minors to attend certain activities or hospitality venues as provided in the Member Handbook or applicable event policies. The availability of those activities does not mean that Guild Row's App or membership account services are directed to children. If Guild Row learns that it has collected personal information online from a child under 13 in a manner inconsistent with applicable law, Guild Row will take reasonable steps to delete or otherwise appropriately address that information.

If you provide Guild Row with personal information about another person—for example, a Guest, event attendee, or person associated with a reservation—you represent that you are authorized to provide that information for the applicable purpose. You should not provide sensitive or unnecessary personal information about another person without their knowledge or authorization.

Guild Row may update this Privacy Policy from time to time to reflect changes in our Services, technology, business practices, or legal requirements. When material changes are made, Guild Row may provide notice through the App, by email, through the website, or by another reasonable method as required by applicable law. The revised Privacy Policy will identify the date on which it became effective.

Questions, concerns, or requests concerning this Privacy Policy may be directed to:

CoClubChicago LLC d/b/a Guild Row

3130 N. Rockwell Street · Chicago, Illinois 60618

info@guildrow.co